Niranjan Kaushik is an advertising veteran, filmmaker, screenwriter, and author
with decades of experience telling stories that connect.
In advertising, he has directed and created campaigns for major global and
Indian brands, including Mercedes-Benz, Airtel, L’Oréal, and Gits. In the digital
and OTT space, his work includes directing shows and content like 9 Hours for
Hotstar, Karenjit Kaur and Murshid for ZEE5, and Candy for JioCinema.
Alongside his film and advertising career, he is a published author with books
including Kick Smoking with Ninja, The Bible Factory, and Snakes & Ladders.

Participants will get a hands-on introduction to building a brand and developing a creative product. After a 30–45 minute introduction, they’ll work in teams to crack a name, identify their target audience, develop a competitive framework and strategy, and create the product’s creative direction and design. Each group will be given a product through a draw of lots and will develop its brand identity, including a TV script and AI-led design references, with guidance throughout. 

Master Class Workshops Terms & Conditions:

1. The workshops are appropriate for people who are above 12 years of age. The cost of each workshop is Rs. 2000 + Taxes

2. All Workshops will take place as per the pre-decided schedule and will not be repeated or rescheduled (refer the festival/event page for workshop details & schedule).

3. To maintain sanctity of the event, visitors are requested to attend the workshops until it’s over and not leave midway.

4. The cut off time to book online tickets is 3 hours prior to the booking.

5. All visitors are required to carry a valid government-issued photo ID for verification at entry.

6. Entry is subject to ticket availability and slot capacity. MuSo reserves the right to regulate admissions to ensure a safe and comfortable visitor experience.

7. Visitors are requested to respect the interactive exhibits, installations, and museum property at all times. Any intentional damage may result in removal from the premises and applicable penalties.

8. Certain exhibits or activities may have operational limitations, timed access, or safety instructions that visitors must follow.

9. MuSo reserves the right to refuse entry or request visitors to leave the premises in case of inappropriate, unsafe, disruptive, or disrespectful behaviour.

10. Child Safety & Visitor Conduct MuSo is fundamentally a children-first space designed to ensure a safe, respectful, and secure environment for young visitors and families. While this adults-only access is being offered as a special exception for the festival, all visitors are expected to uphold MuSo’s child safety and safeguarding standards at all times. Any behaviour deemed inappropriate, unsafe, intrusive, or inconsistent with MuSo’s child protection values may lead to immediate removal from the premises without refund.

11. All other MuSo Museum Terms & Conditions + Safety and Privacy apply. You can view them Terms of service and Safety & Privacy